How Doorway Pages Can Benefit You from Search Engines

Oct 20
2010

Cloud Server Hosting

So, you’ve made a list of keywords that will be used for search engines. Now it’s time to learn how to put these words in order to obtain the maximum score from the search engine.

Creating a “doorway” pages (doorways) for your site, using various combinations of keywords on the page.

How to create doorway pages for your website?

Ideally, you should create a separate page for each specific keyword for a particular search engine, because each search engine uses its own algorithm for assessing relevance. Immediately I must say that doorways – it’s a good idea, but in practice their development can take a lot of time. Since then, as search engines began to regularly change the algorithms evaluation pages, webmasters have to constantly work to create new doorways to ensure high search engine rankings. Moreover, if you’re working on a large number of keywords, you have to create hundreds of doorway pages! And soon, you will find that their creation will take more time than usual working on the site.

The method I want to suggest, it works. Create different doorways, grant some of the search engines, and keep track of traffic. Remember to make doorway pages and check the statistics, up until you determine your page ranking in search engines (almost all search engines provide this capability). When you have determined to find pages in the rankings, create a new doorway – in which a repeated specific keyword in combination with other keywords. Register this doorway in the search engines and watch him score. Once you’ve identified the search engines that are low estimate this doorway, create a new doorway for a particular search engine, based on the ranking of the previous doorways. Continue to refine it up until you reach the proper result.

I hope you are aware that such meta tags, title tags, meta-description tags, meta-keywords tags, the heading tags, and alt tags. If you do not know what it is, throw read this article and go to the store for guidance on the creation of HTML-pages.

Suppose you have a site about web hosting and you need to use the keyword “Cloud Server Hosting“. Begin creating doorway.

Tag <Title>

The most important tag in the creation of doorway. Always include your primary keyword in the beginning, repeating it in the middle and end tags <title> <title/>. But NEVER do not include your keyword (keyword or two) twice in a row – search engines will perceive it as spam. Also, the contents of the tag.

The contents of the page – ALT-tag

Proceed to the page content. Start your page with images of the figure, which has direct relevance to the topic of your website. Put it on top of the page. In the ALT tag, image type in “Journey to Australia.” You can add a tag in other words, but start with a basic need. Now create a header. Use the size of the H1 for the title. Again, enter the main keywords in the title. As in ALT-tag, you can add other words, but after the major. We turn to the text of the page. From the text, which is located at the top depends on almost everything. Content of the text, you must send a visitor to your main page. Insert a link to the main page of your site in a conspicuous place that the visitor could not straining to go for it. Do not insert extra options and extra banners – do not let visitors leave.

Follow these rules:

  1. The first thing to remember: some search engines do not read the Meta-tags, and use the first words on the page as the key. Therefore, the first line should be drawn qualitatively and readable to the visitor.
  2. Make a proposal so that they necessarily attended by key words – once in a sentence. In this case, your proposal should have a grammatical sense, and may not be a set of phrases. The visitor should get a good impression when reading the text.
  3. Do not make your paragraphs too long. Everyone should be on the strength of 3-4 sentences. Visitors to your Web pages simply will not read the big bulky text.
  4. Try to make text links included keywords. Often, search engines rank highly those pages.
  5. If possible, make links to pages that have the keyword in the filename. Search engines consider this.
  6. There is no particular restriction on the number of words per page – but try to create a doorway with 500-600 words.

Created page name keywords, separated by a hyphen: cloud-server-hosting.shtml This will give you appreciation for the search engines (such as Northern Light), who pay attention to the presence of a keyword in the URL. Now you need to properly register in the doorways of search engines. Many of the webmaster, download doorways to the server, start to record them one by one in search engines. This is a common mistake. Bots low estimate page where there are several options, but no references to it, and it so happens that these sites are evaluated as a doorway and then the search engine puts the URL in the blacklist – Blacklist.

What else do you need to do is make a reference to the doorway to your main page, but make it so that the link exists only for the search engine – but not for the visitor. But do not do text links under the color of the background – 99% of searchers ENTERED you Blacklist for such antics. Here I’ll reveal my little secret. Create a small picture in the color of your background. Name the image name Doorway – cloud-server-hosting.gif Insert figure at the end of the main page and be done with a reference to the doorway. In the ALT-tag figure also paste the keywords. Do not forget to set the border = 0 for a picture.

Create a similar doorway pages for other key words, copy the same picture on the main page again, changing his name, ALT-tag and a link. Repeat this process for each keyword or phrase. Thus, when there will be a sufficient number of doorways, you can register your main page of your site in search engines. Does not prescribe any page – just list the main page. Despite the fact that the detection of all pages on the site will take more time, I strongly recommend to do just that: a spider, click on the link and found doorways, and thus do not know them, give them higher rankings!

Work according to these rules and you’ll just get the proper result!